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Very well-written, well-executed article from the UK on the power of display advertising. I particularly like this line: “advertisers are totally correct to have concerns — awarding every post-impression conversion (even the de-duped ones) to display is nuts — but it’s no crazier than ignoring every single one of them, and it’s probably less nuts than blindly pumping budget into branded paid search terms without understanding the value there either.” Bottom line (as usual) is that there is no magic bullet to marketing and advertising; nothing is 100% track-able or fool-proof, but that doesn’t mean that it doesn’t deliver the desired end result all the same.

Check it out here.

1 thought on “Well-written, well-executed article from the UK on the power of display advertising

  1. http://rockblogs.psu.edu/

    magnificent publish, very informative. I wonder why the other specialists
    of this sector don’t realize this. You must proceed your writing. I am confident, you’ve a huge readers’ base already!

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