In less than three weeks, Cyber Monday will be upon us. During this time of year, it’s common to see the same ubiquitous advice on display ads throughout the Web. Although these are usually timeless, we’ve created a list of less prevalent, but equally important ideas to help you surpass your Q4 goals and start 2013 off with a bang:
Include Social Media – The icons draw the consumer’s eye towards your ad and no matter which social media sites you’re promoting, it’s an opportunity to engage the consumer even further. Especially during holiday, these social interactions can help boost everything from engagement to conversions.
Think Outside the Product Box – Take your abandoned cart or product-focused creative to the next level by doing more than a simple product feed – create a mini-shopping experience! At FetchBack, we’re encouraging clients to include the search bar from their site in their ads, allowing customers to search for products directly in the ad itself.
Dynamic Escalating Offers – Give your prospects more than one message, or offer, to see which converts best. You can start with a basic offer and have it change after a day or two to give a different look, or even better offer, to re-engage your customers. Think of every ad as another stanza in your ongoing conversation.
Focus On What You Do Best – Whether you’re supplementing your display campaigns with mobile, social or email, think of these tools as a way for you to continue the conversation with your consumers. Keep the brand that you want to create at the center of the discussion.
Remember, focusing on the conversation from your customer’s point of view will allow you to make sure that you’re advertising what’s really important. Luckily, you don’t have to be an expert at everything, so surround yourself with partners that can help take your business to the next level this holiday season!