Tagged: retargeting

The Multiplying Effect of Targeted Display and Affiliate Marketing 0

The Multiplying Effect of Targeted Display and Affiliate Marketing

As our clients continue to work to integrate their online marketing programs, we spend a lot of time talking to them about their affiliate marketing offers, their search keywords and their promo calendars. All...

Internet Retailer Article: 25% of Consumers Like Retargeted Ads 0

Internet Retailer Article: 25% of Consumers Like Retargeted Ads

This is definitely not overwhelming evidence that retargeting is loved by all, but there are some good stats in here about online display retargeting. Check it out by going here on InternetRetailer.com.

Retargeting Across the Consumer Purchase Path 0

Retargeting Across the Consumer Purchase Path

As has been widely noted, one of the biggest challenges facing marketers today is that of attribution.  With so many channels available, how do you ensure efficient marketing buys while also maximizing the channels...

The Zero Moment of Truth…Be sure to get in the last word 0

The Zero Moment of Truth…Be sure to get in the last word

What does “custom” mean to you?  When somebody tells you that they have a “customized solution” for you?  Do you envision a lot of work? As the trend continues towards 1-to-1 advertising and personalized...

Life, Liberty and the Pursuit of Retargeting 0

Life, Liberty and the Pursuit of Retargeting

As Americans, I think that we take it for granted. I just came back from Washington, D.C., and it really hit home. I’m standing there, looking at the Capital Building, and thinking, what a...