This is going to be a disruptive year for many of the major players in the advertising game. As we close out January, I’m finally…
With rapidly-growing smartphone and mobile app usage in Latin America, the region is ripe with in-app advertising opportunities for Smaato demand partners. Latin America is…
When you think of omnichannel marketing strategies, one of the first considerations you should make is how your customers are affected by the omnichannel experience.…
In the November 2015 issue of Fast Company, the feature story was on 72 Real-World Lessons from across a spectrum of very successful people. Oprah…
iMedia Brand Summit 2015 was held last week in Coronado, California at the beautiful Loews Coronado Bay Resort, and I was fortunate enough to be…
I’m curious how the #Uber economy evolves. Check out the article here: http://ift.tt/1EbJD3A
@HarvardBiz has some good insights, with the best tips are toward the bottom. Check out the article here: http://ift.tt/1Fik4TN
Experian Marketing Services Signs On As First Company to Certify Ad Ops and Programmatic Talent NEW YORK, NY (May 11, 2015) — The Interactive Advertising…
http://www.emarketer.com/Article/US-Retail-Industry-Maintains-Position-Digital-Ad-Spend-Leader/1010871 Direct-response tactics still dominate retail marketers’ budgets The US retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and…
Lots of change as always, with this week being especially busy with RocketFuel’s shakeup. The common thread in much of the latest news is the…