This is going to be a disruptive year for many of the major players in the advertising game. As we close out January, I’m finally…
With rapidly-growing smartphone and mobile app usage in Latin America, the region is ripe with in-app advertising opportunities for Smaato demand partners. Latin America is…
iMedia made a triumphant return to the agency world last week with a new look and format in New Orleans. Along with giving us plenty…
Transparency is the key to success in programmatic advertising, which is why it is one of our core values here at Smaato. We are always…
iMedia Brand Summit 2015 was held last week in Coronado, California at the beautiful Loews Coronado Bay Resort, and I was fortunate enough to be…
Liked on YouTube: Insights on the AdWords Auction http://youtu.be/PjOHTFRaBWA Hal Varian, Google’s chief economist, provides an in-depth and insightful overview of how the ad auction…
Liked on YouTube: Golden Rules by Steve Jobs http://youtu.be/9jZi2waofq8 “I would trade all of my technology for an afternoon with Socrates” — said Jobs. And…
Experian Marketing Services Signs On As First Company to Certify Ad Ops and Programmatic Talent NEW YORK, NY (May 11, 2015) — The Interactive Advertising…
http://www.emarketer.com/Article/US-Retail-Industry-Maintains-Position-Digital-Ad-Spend-Leader/1010871 Direct-response tactics still dominate retail marketers’ budgets The US retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and…
Lots of change as always, with this week being especially busy with RocketFuel’s shakeup. The common thread in much of the latest news is the…