This is going to be a disruptive year for many of the major players in the advertising game. As we close out January, I’m finally taking a breath to collect my thoughts on the trends…
With rapidly-growing smartphone and mobile app usage in Latin America, the region is ripe with in-app advertising opportunities for Smaato demand partners. Latin America is the global leader in terms of app usage, with Argentina…
When you think of omnichannel marketing strategies, one of the first considerations you should make is how your customers are affected by the omnichannel experience. You want to deliver a path to purchase that’s seamless…
iMedia Brand Summit 2015 was held last week in Coronado, California at the beautiful Loews Coronado Bay Resort, and I was fortunate enough to be able to attend. The theme of this iMedia Brand Summit was “Delighting…
“I was an avid bodybuilder back in my college days, and to succeed you had to be religiously consistent day after day with diet, nutrition, and training. I applied the same in business. It takes…
“As a CEO, you can’t be afraid of the decisions you make. But it’s just as dangerous to have full confidence in your decisions. Every day I reflect back on the effects of my decisions…
“I keep my to-do list short. Every morning I write down the three most important things I need to do that day to move the needle forward. This helps me to make sure I’m playing…
“I think Evander Holyfield said that. But anyhow, I use [the project management app]Trello to manage my day-to-day. It’s color-coded between Hiring, Investor, Legal, Sales/Marketing/Press, Product, Admin, and JFDI. Every Sunday night, I get my…
“Informally, I call each of my direct reports between 7 and 8 a.m. daily to catch up and get updates on various parts of the business.” –Michael MacDonald, CEO of nutrition and weight-loss company Medifast.…
“As CEO, my to-do list is never ending, so it’s important for me to prioritize. Typically, I’ll make a daily list of the three most important things I need to get done that day. It…