iMedia Brand Summit 2015 was held last week in Coronado, California at the beautiful Loews Coronado Bay Resort, and I was fortunate enough to be able to attend. The theme of this iMedia Brand Summit was “Delighting…
Nice article written by Chris O’Hara, vice president of strategic accounts at Krux, originally posted in the Adexchanger. With companies like Kraft and Kellogg’s starting to leverage the programmatic pipes for equity advertising, we are starting to hear a lot of buzz…
Posted in HotTopics, Adtech specialist Rocket Fuel is ranked 15th on Deloitte’s Fast 500 US tech companies. Much of its success is down to its pioneering work around programmatic ad buying. Here Eric Porres, Rocket Fuel’s chief marketing…
The Third in a series by Adobe Corporate Communications. DIGITAL MARKETING PREDICTIONS 2015—PART 3: HUMANIZING DATA “What is the one move marketers need to make for 2015 to be the year of true digital transformation?”…
The Second in a series by Adobe Corporate Communications DIGITAL MARKETING PREDICTIONS 2015—PART 2: MOBILE MANIA “What is the one move marketers need to make for 2015 to be the year of true digital transformation?”…