Tagged: Marketers

Could Programmatic Branding Have a Breakthrough Year? 0

Could Programmatic Branding Have a Breakthrough Year?

Nice article written by Chris O’Hara, vice president of strategic accounts at Krux, originally posted in the Adexchanger. With companies like Kraft and Kellogg’s starting to leverage the programmatic pipes for equity advertising, we are starting to hear a lot of...

Going programmatic? Here are 6 things to know 0

Going programmatic? Here are 6 things to know

Posted in HotTopics, Adtech specialist Rocket Fuel is ranked 15th on Deloitte’s Fast 500 US tech companies. Much of its success is down to its pioneering work around programmatic ad buying. Here Eric Porres, Rocket Fuel’s chief...

Digital Transformation & Humanizing Data 0

Digital Transformation & Humanizing Data

The Third in a series by Adobe Corporate Communications. DIGITAL MARKETING PREDICTIONS 2015—PART 3: HUMANIZING DATA “What is the one move marketers need to make for 2015 to be the year of true digital...

Digital Transformation & Mobile Mania 0

Digital Transformation & Mobile Mania

The Second in a series by Adobe Corporate Communications DIGITAL MARKETING PREDICTIONS 2015—PART 2: MOBILE MANIA “What is the one move marketers need to make for 2015 to be the year of true digital...