Retail continues to lead Digital Ad Spending Share… eMarketer

http://www.emarketer.com/Article/US-Retail-Industry-Maintains-Position-Digital-Ad-Spend-Leader/1010871 Direct-response tactics still dominate retail marketers’ budgets The US retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018, for a 12.8%...