iMedia Brand Summit 2015 Highlights
iMedia Brand Summit 2015 was held last week in Coronado, California at the beautiful Loews Coronado Bay Resort, and I was fortunate enough to be able to attend. The theme of this iMedia Brand Summit was...
Tagged: advertising
5 New Year’s Resolutions For Ad Tech
Commentary by Eric Porres, Rocket Fuel’s CMO At the beginning of every year, many people resolve to make significant changes in their lives—to improve their quality of life and better themselves. As ad tech...
GSI Commerce Ranks as the Leader for Ecommerce and Digital Marketing Services among the Top 500 Online Retailers
A little bragging about the company that FetchBack keeps…reposted directly from the GSI corporate site. GSI Is the Most Frequently Mentioned Solution Provider across Multiple Service Categories, Based on GSI Analysis of the Internet...
Internet Retailer Article: 25% of Consumers Like Retargeted Ads
This is definitely not overwhelming evidence that retargeting is loved by all, but there are some good stats in here about online display retargeting. Check it out by going here on InternetRetailer.com.
Retargeting Across the Consumer Purchase Path
As has been widely noted, one of the biggest challenges facing marketers today is that of attribution. With so many channels available, how do you ensure efficient marketing buys while also maximizing the channels...
“Added Value” in the Performance Marketing Era
For those of us who moved from the traditional media world into digital, the term “Added Value” is very familiar. Essentially, what are you going to give the client for free in order to...
Brand Survival in the Wild World of Display
There’s been another uptick in the chatter around brand safety in relation to display advertising lately. As the industry continues to grow and big brand budgets get poured into display, the scrutiny will only...
The Zero Moment of Truth…Be sure to get in the last word
What does “custom” mean to you? When somebody tells you that they have a “customized solution” for you? Do you envision a lot of work? As the trend continues towards 1-to-1 advertising and personalized...
Life, Liberty and the Pursuit of Retargeting
As Americans, I think that we take it for granted. I just came back from Washington, D.C., and it really hit home. I’m standing there, looking at the Capital Building, and thinking, what a...
Vice President of Global Agency & Direct Partnerships at Smaato, sharing thoughts on Digital Advertising, Programmatic, Mobile & Marketing Evolution. 