IAB Gathers to Discuss the Challenges of Programmatic Advertising On December 10, 2014 IAB invited sales leaders, programmatic experts and heads of finance and revenue to the Ad Lab in New York City to tackle…
The Third in a series by Adobe Corporate Communications. DIGITAL MARKETING PREDICTIONS 2015—PART 3: HUMANIZING DATA “What is the one move marketers need to make for 2015 to be the year of true digital transformation?”…
The Second in a series by Adobe Corporate Communications DIGITAL MARKETING PREDICTIONS 2015—PART 2: MOBILE MANIA “What is the one move marketers need to make for 2015 to be the year of true digital transformation?”…
Josh Graff, Marketing Solutions Director EMEA at LinkedIn discusses the focal points for the marketing industry in 2015. Values-based marketing will become the norm More than ever, a company’s brand is as much about the…
Matt Westover, General Manager, Turn Audience Suite, does a nice job summarizing key takeaways from Forrester’s new report in his post, The Future of Digital Media Buying – Key Takeaways from Forrester’s New Report. Matt writes, Recently Forrester…
What’s not to Love about new tech and toys galore? If you can’t be there, you can read about what’s currently dazzling consumers at CES 2015 from Garrett Sloane at AdWeek.
Very well-written, well-executed article from the UK on the power of display advertising. I particularly like this line: “advertisers are totally correct to have concerns — awarding every post-impression conversion (even the de-duped ones) to…