Category: Latest Articles

Great leaders put their people first 0

Great leaders put their people first

We’ve all had good managers that were not good leaders, and great leaders who were not great managers. When you think back to your favorites, and not-so-favorites, there are always a number of themes...

6 powerful ways to make sure your business messages are effective 0

6 powerful ways to make sure your business messages are effective

In business, communicating effectively is everything. Your people have to understand what you want, you need to understand what they want, and everyone needs to communicate effectively with customers, clients, vendors, and others who...

Online Display Spending will surpass Search Spending in 2015 0

Online Display Spending will surpass Search Spending in 2015

“2015 is a landmark year, marking the first time that display ad investments will outstrip search ad spending.” eMarketer’s US Ad Spending Q1 2015 forecast is out, and it appears the growth in Online...

How to Thrive in the Instant Gratification Economy 0

How to Thrive in the Instant Gratification Economy

Exerpt from: How to Avoid Becoming Extinct Thriving in the Instant Gratification Economy Although we’re not watching any fewer movies or TV shows or listening to less music, we are increasingly consuming that content in...

Understanding Testing Metrics in Search Marketing 0

Understanding Testing Metrics in Search Marketing

The History of ROI vs ROAS in Search Marketing Return on investment (ROI) has been long misused in search. The true formula for ROI is ROI = (revenue – cost) / (cost). This formula...

Can Today’s Brands Keep Up with Millennials and Technology? 0

Can Today’s Brands Keep Up with Millennials and Technology?

From Riley Wilson over at Content Standard Millennials and technology represent the dichotomic need many brands are seemingly faced with acquiring, fueled by questions like “how do we reach the Millennial demographic?” or “what’s...

How B2B CMOs Can Turn Social Media into Social Storytelling 0

How B2B CMOs Can Turn Social Media into Social Storytelling

Posted in B2B Social Media. Guest post by David P. Butler. For the CMOs of B2B companies, the to-do list is never-ending. Provide more original social content. Engage your target audience. Attract new followers. Create...

Google’s Quiet Dominance Over The ‘Ad Tech’ Industry 0

Google’s Quiet Dominance Over The ‘Ad Tech’ Industry

Posted in Forbes by guest writer, Allen Grunes A few months ago, display advertising on the Internet mysteriously vanished for more than an hour. On more than 55,000 websites such as BuzzFeed and Forbes, spaces that usually...