Category: Latest Articles

The Recommended Articles Category will feature industry news, online advertising best practices and other interesting articles as they come up.

The IAB is adding to its certification aresenal,  “Digital Data Solutions” Certification 0

The IAB is adding to its certification aresenal, “Digital Data Solutions” Certification

Experian Marketing Services Signs On As First Company to Certify Ad Ops and Programmatic Talent NEW YORK, NY (May 11, 2015) — The Interactive Advertising Bureau (IAB) today launched the IAB Digital Data Solutions...

Retail continues to lead Digital Ad Spending Share… eMarketer 0

Retail continues to lead Digital Ad Spending Share… eMarketer

http://www.emarketer.com/Article/US-Retail-Industry-Maintains-Position-Digital-Ad-Spend-Leader/1010871 Direct-response tactics still dominate retail marketers’ budgets The US retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018, for a 12.8%...

As the #display industry turns…busy week for industry news! CEO Bill Demas Is Out At Turn Inc. Adexchanger.com 0

As the #display industry turns…busy week for industry news! CEO Bill Demas Is Out At Turn Inc. Adexchanger.com

Lots of change as always, with this week being especially busy with RocketFuel’s shakeup. The common thread in much of the latest news is the realization that many of these companies are not profitable,...