Category: Original Posts

What’s your plan for success in 2013? 0

What’s your plan for success in 2013?

Now that the holiday rush is over and the calendar has turned to 2013, what’s your plan to make the most of the next 12 months? I always hear people say that the last...

‘Tis the Season for Next Level Creative 0

‘Tis the Season for Next Level Creative

In less than three weeks, Cyber Monday will be upon us. During this time of year, it’s common to see the same ubiquitous advice on display ads throughout the Web. Although these are usually...

Retargeting Across the Consumer Purchase Path 0

Retargeting Across the Consumer Purchase Path

As has been widely noted, one of the biggest challenges facing marketers today is that of attribution.  With so many channels available, how do you ensure efficient marketing buys while also maximizing the channels...

“Added Value” in the Performance Marketing Era 0

“Added Value” in the Performance Marketing Era

For those of us who moved from the traditional media world into digital, the term “Added Value” is very familiar.  Essentially, what are you going to give the client for free in order to...

Brand Survival in the Wild World of Display 0

Brand Survival in the Wild World of Display

There’s been another uptick in the chatter around brand safety in relation to display advertising lately.  As the industry continues to grow and big brand budgets get poured into display, the scrutiny will only...

Are you a leader or a follower? 0

Are you a leader or a follower?

“Innovation distinguishes between a leader and a follower.” -Steve Jobs As all great buzzwords go, many people have different ideas of what “Innovation” means.  Some people envision huge, game-changing ideas that become disruptive forces,...

The Zero Moment of Truth…Be sure to get in the last word 0

The Zero Moment of Truth…Be sure to get in the last word

What does “custom” mean to you?  When somebody tells you that they have a “customized solution” for you?  Do you envision a lot of work? As the trend continues towards 1-to-1 advertising and personalized...

Life, Liberty and the Pursuit of Retargeting 0

Life, Liberty and the Pursuit of Retargeting

As Americans, I think that we take it for granted. I just came back from Washington, D.C., and it really hit home. I’m standing there, looking at the Capital Building, and thinking, what a...