This is going to be a disruptive year for many of the major players in the advertising game. As we close out January, I’m finally…
With rapidly-growing smartphone and mobile app usage in Latin America, the region is ripe with in-app advertising opportunities for Smaato demand partners. Latin America is…
iMedia made a triumphant return to the agency world last week with a new look and format in New Orleans. Along with giving us plenty…
Transparency is the key to success in programmatic advertising, which is why it is one of our core values here at Smaato. We are always…
When you think of omnichannel marketing strategies, one of the first considerations you should make is how your customers are affected by the omnichannel experience.…
As far as entertainment goes, Shark Tank is one of the more educational “reality shows” out there. If you’re interested in starting your own company,…
In the November 2015 issue of Fast Company, the feature story was on 72 Real-World Lessons from across a spectrum of very successful people. Oprah…
iMedia Brand Summit 2015 was held last week in Coronado, California at the beautiful Loews Coronado Bay Resort, and I was fortunate enough to be…
We’ve all had good managers that were not good leaders, and great leaders who were not great managers. When you think back to your favorites,…
As our clients continue to work to integrate their online marketing programs, we spend a lot of time talking to them about their affiliate marketing…