Mobile & In-App Advertising Trends That Will Shape 2018
This is going to be a disruptive year for many of the major players in the advertising game. As we close out January, I’m finally taking a breath to collect my thoughts on the...
Category: Original Posts
Smaato & Headway Bring Global In-App Inventory to LATAM Buyers
With rapidly-growing smartphone and mobile app usage in Latin America, the region is ripe with in-app advertising opportunities for Smaato demand partners. Latin America is the global leader in terms of app usage, with...
Heard at the iMedia Agency Summit 2017 in New Orleans
iMedia made a triumphant return to the agency world last week with a new look and format in New Orleans. Along with giving us plenty of time to sample some non-conference-food in one of...
Bringing Programmatic to the Real World in Chicago & Atlanta
Transparency is the key to success in programmatic advertising, which is why it is one of our core values here at Smaato. We are always looking for new ways to provide our partners with...
Omnichannel Marketing Through the Customer’s Eyes
When you think of omnichannel marketing strategies, one of the first considerations you should make is how your customers are affected by the omnichannel experience. You want to deliver a path to purchase that’s...
Top 5 Lessons from ABC’s Shark Tank
As far as entertainment goes, Shark Tank is one of the more educational “reality shows” out there. If you’re interested in starting your own company, like seeing new products before they go mainstream, and/or...
Top 10 Productivity Tips from Fast Company
In the November 2015 issue of Fast Company, the feature story was on 72 Real-World Lessons from across a spectrum of very successful people. Oprah led off, and included a fascinating in-depth view into...
iMedia Brand Summit 2015 Highlights
iMedia Brand Summit 2015 was held last week in Coronado, California at the beautiful Loews Coronado Bay Resort, and I was fortunate enough to be able to attend. The theme of this iMedia Brand Summit was...
Great leaders put their people first
We’ve all had good managers that were not good leaders, and great leaders who were not great managers. When you think back to your favorites, and not-so-favorites, there are always a number of themes...
The Multiplying Effect of Targeted Display and Affiliate Marketing
As our clients continue to work to integrate their online marketing programs, we spend a lot of time talking to them about their affiliate marketing offers, their search keywords and their promo calendars. All...
Vice President of Global Agency & Direct Partnerships at Smaato, sharing thoughts on Digital Advertising, Programmatic, Mobile & Marketing Evolution. 