As a proven leader with the ability to build and grow dynamic cross-functional teams that get results, I have a passion for helping talented people achieve and grow. With a customer-first focus, my teams have always strived to over-deliver on client expectations and exceed revenue and growth goals.
Throughout my career, I've focused on Advertising & Online Marketing, leveraging experience in event marketing, radio, digital media and e-commerce. During my time at eBay, my focus was primarily on the Programmatic Media space, helping eBay grow the Display Advertising business across multiple business units. Leading teams across multiple functions, my remit was to drive revenue growth and profitability across Sales, Ad Operations, Product Development and Marketing. At Rakuten, I led the Enterprise Sales Team that was responsible for selling the integrated marketing solutions across Affiliate, Display, Attribution, Social and Search.
At Smaato, I lead the team focused on helping agencies, DSPs and brands maximize their access, strategy and reach across our 90,000+ publishers. Our global team acts as an extension of our clients, to help them navigate the complex mobile advertising ecosystem in a brand-safe and fraud-free manner.
Areas of particular subject matter expertise include:
- Sales Leadership
- Organizational Culture Development
- Building High Performing Teams
- Change Management
- Programmatic Display Advertising - across all devices
- Retargeting, CRM, Look-a-like Targeting
- Online and Offline Commerce and how to connect them together
- E-commerce Strategy
- Advanced Facebook & Social Media Marketing
- 1st, 2nd & 3rd Party Data Management
- Dynamic & Programmatic Creative
- Omni-channel Attribution & Optimization Strategy
I'm a certified Google Partner in AdWords & Shopping, and Programmatic Display by the IAB. My full resume can be found at www.linkedin.com/in/austinleonard